Repackaging AFTERA
Firstly, I redesigned Aftera's logo and made it more playful by incorporating the tablet into the letter 'e'. Secondly, I wanted to address two issues I had with Aftera's original packaging. The first problem was the excessive amount of packaging (paper and plastic) for just one pill. The second issue I noticed was the pink color palette, which clearly targeted the package toward women.
During my research, I discovered that most young men are not even aware of emergency contraceptives. Therefore, I aimed to design a gender-neutral package that would appeal to all genders. By promoting this gender-neutral packaging, my goal is to educate men about emergency contraceptives and reassure them that there is nothing wrong with purchasing Aftera for their partner.
This was a quick, fun project.
Programs used: Illustrator and Photoshop
Original Packaging
